The SUMMER team and the brand Moje Auto: New Music Campaign in Latin rhythm!

Graphics promoting the song LETNI - Moje Auto

Artur Owczarek

Brand Product Manager Moje AutoHe has been involved in the automotive industry for years. He is passionate about cars and detailing. On his blog, he shares his knowledge and experience, offering tips on how to effectively care for your car and extend its life.

On May 16, 2024, the premiere of the latest song and music video of the band LETNI took place in cooperation with the brand Moje Auto. Track "Moje Auto” is an energetic piece in the Latin disco style, which is already arousing great interest among music and automotive fans. The video is available on YouTube at the link: SUMMER – "Moje Auto".

LETNI, also known as Letni, Chamski Podryw, is a Polish music group that gained popularity thanks to numerous hits and parodies that have achieved over half a billion views on YouTube. The team, founded in 2009 by Dawid "Anton" Antonkiewicz and Maciej "Canton" Piotrowski, joined forces with the Moje Auto brand, a leading Polish brand of cosmetics and car chemicals. The aim of this cooperation is to provide entertainment, which is the basis of the communication assumptions of both brands.

“Motoring is a dominant topic in our songs, so cooperation with the Moje Auto brand came very naturally to us. The result of this cooperation is a song that is not only catchy, but also reflects the joy of taking care of our cars. We hope that this piece will appeal to both music and motoring fans.” – say members of the LETNI band.

Moje Auto is a leading Polish brand of cosmetics and car chemicals, operating since 2004, belonging to the AMTRA group. It offers a wide range of products, including preparations for paint, bodywork, windows, upholstery, air conditioning, as well as fragrances and car accessories. Moje Auto products are recognized thanks to their high quality confirmed in consumer and media tests. The brand ambassador, Kajetan Kajetanowicz, has been supporting the brand's activities since 2013, promoting car care as an element that increases driving safety and comfort.

The music video premiered on May 16, 2024 on YouTube. We encourage viewers to watch the music video and join in the fun via social media. The latest song in the "Take care of your car like a Lambo!" trend can be used on the platforms, where creators have the opportunity to show their creativity through a parody series. Don't miss this unique event!

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