About the brand

The brand's market debut Moje Auto

Moje Auto as a brand of cosmetics and car chemicals, it entered the Polish market in 2004. At that time, preparations for cleaning the cockpit and six basic car care products were introduced to store shelves, including shampoo with wax for washing the bodywork. The brand almost immediately began to enjoy recognition among customers, especially since Martyna Wojciechowska became its ambassador. A well-known automotive journalist supported the construction of the brand's image by participating in the "Moje Auto. My passion". As part of the campaign, she tested products Moje Auto and branded their packaging with her face and signature.

The brand is expanding its product offer with additional items, including "atomizer" packaging. The most popular is the Shampoo with wax, which becomes the brand's flagship proposition. Many other preparations from the line Moje Auto comes under the microscope of recognized Polish automotive weekly magazines, including: Motor and Auto Świat, which constantly confirm their quality in demanding tests.

This is the time when marketers use the latest achievements of, at that time very groundbreaking, nanotechnology. In the product family Moje Auto a sub-brand appears: NANO SILVER - a category of car care preparations containing silver nanoparticles and other nanocomponents with strong antibacterial, antifungal and antistatic properties in their protective layers.

In order to distinguish the line on the retail shelf, there is a significant change in the graphic design of the packaging. Colors that distinguish preparation packaging Moje Auto they turn orange and black. This year, a new subcategory is also appearing - handy wipes for quick car care.

Brand Moje Auto records dynamic growth on the market - products are available in all sales channels in Poland. The offer is also expanding to include products for the protection of car engines and radiators.

Popular preparations for cleaning the dashboard, the so-called "cockpits" Moje Auto. The products feature a new formulation. They do not contain solvents, are safe to use, have better functional properties, and their packaging includes a dispenser that allows precise application and at the same time prevents splashes. In addition, several products important for the development of the brand are introduced to the offer, including: Moje Auto CleanAir – maintenance-free air conditioning and air freshener.

In 2013 year Moje Auto is gaining recognition in the motor sports community. Kajetan Kajetanowicz - an icon of Polish and world car rallies - becomes the brand ambassador. Common values ​​shared by Moje Auto and Kajetan Kajetanowicz ensured that the fruitful cooperation between the brand and the titled athlete continues to this day. This is proven by the athlete's recommendations on the product packaging Moje Auto.

The brand continues to consistently introduce new product categories - car accessories under the name Moje Auto VIRAGE. The line includes over 120 products grouped into 6 segments: light bulbs, wipers, season, safety, tools, accessories.

Moje Auto expands its product offer with a new category - car fragrances. Fragrances are becoming the flagship product Moje Auto Insenti. They are offered in subtle bags and bottles.
Moje Auto he still cooperates with the outstanding Polish rally driver Kajetan Kajetanowicz. As part of the partnership, goals are implemented to make drivers aware that a well-maintained car translates into increased safety and comfort while traveling.
Moje Auto becomes even closer to motoring fans by implementing marketing projects in offline and online channels. He focuses most on active communication on social media.

Brand Moje Auto opposes the pandemic and quickly adapts to the new reality. Many offline projects are replaced with online activities. Expands the product offer. The most important items are new lines of fragrances and professional products and accessories for detailing Moje Auto Detailer, which is quickly gaining recognition among drivers.

Kajetan Kajetanowicz, who is still on a good streak, is still our ambassador. The most popular Polish driver, after multiple victories in the European and Polish Rally Championships, won the World Rally Championship in 2023 and became the best driver in the world!